Starting a Business: 3 of My Tips
Here are some tips for the entrepreneurs out there, looking for some ways to get passionate about starting a business. I don’t claim to have all the answers – but I love to INSPIRE and engage in conversation, maybe even help others see something from a new perspective!
My specialty is branding and styling for businesses, and I love what I do! We work with business owners, entrepreneurs, startups and re-launches all the time at Brand Ambition, and here are a few fun tips I’ve put together for someone looking to start a business.
Fill a Void
What is there a need for, but isn’t really being offered? What is trendy but not a lot of people are doing it? What do you hear your friends and family, or Facebook community saying “I wish there was” or “I wish I had” that seems to be a common theme? Your potential clients are all around you, and they are the ones who know what they want. Build a business according to what the clients need.
Consistency in your Brand
Who are you as a business? How do you want your clients and potential clients to see you? If you know me, you know how I can’t get enough of educating the importance of a good brand, but what is just as important when starting a business is consistency of that brand. How do your website, Facebook Page, Business Card and Promotion Graphics look? Because they should look all the same (not identical, but have similar colours, textures, fonts, etc). This helps your clients build a trust in your business brand, and feel like they know your business before they’ve even come to you.
If a potential client finds you on Facebook, then go to your website and they don’t look anything alike, there is a disconnect and confusion for them. “Is this the same business?”, “Am I on the right site?”, “Oh, this isn’t what I thought it was”. The more barriers there are in building visual trust with your potential client, the more chances you could lose them. SO let’s eliminate that barrier, shall we!?
Love what you are Doing
You are the one who has to do this everyday. You are the one who has to think about this 24/7. You are the one who will plan, follow through, delegate, develop, create, structure, etc., etc.. You need to LOVE what you are doing, or it’s doomed before it’s started. A startup needs so much attention, you will be working on it 7 days a week (but when you love it, it’s fun and it doesn’t feel like work!)
When you are in startup mode, you have all the power to really think about what you want to do. What excites you? What makes you say “I can’t wait for tomorrow”? If you are trying to build a business completely for the sole purpose of making a profit, and you really don’t like anything about it, it’s like setting yourself up for failure. Pick a product or a service that you love, and stick to it.
If you have a product or service that is high in demand, and your have a business brand that builds trust and sets you apart from competition, and you LOVE what you are doing everyday – Then you have a recipe for success.
An Entrepreneur’s Insight on what it takes to Start your Own Business!
Creating a life you love is not the easy way, it’s not the hard way – it’s just the right way.
I sit down with entrepreneur Natalie Gilday of Honey & Tea, to discuss her triumphs and struggles of owning her own business. She has taken her passion and life into her own hands and is cultivating a life that she dreamed of!
How can you do the same? Watch the video to find out more.
How to get Started in your Industry?
Such amazing responses about my previous blog post and creating a life that you love! I wanted to follow-up this post by touching on a quick tip on how to get stated with a wedding planning career. I have had a lot of new entrepreneurs ask me what would be the best way to get experience in the wedding industry. The answer is simpler than you think.
Here is my response! I decided to upload a video and explain to others a quick tip that will help you get started in your career.
Always remember to ask questions and follow your dreams. Don’t ever give up and keep working hard. I would love to help others create a life that they love, so please send me your questions! Share with someone you know could benefit from this tip.
Follow along at @carrkristine
I spent too many days doing something I hated. WHY!?
This post is less about weddings and more about living your life to the fullest and becoming an entrepreneur. I like to help others and give advice where I can and I was inspired to write this for all of those contemplating the entrepreneurial lifestyle.
Last night I had a great time at a local college as I was asked to be a Key Note Speaker and talk about my experiences in the wedding industry and give some insight to students who are in the Special Events Program.
The biggest thing I could tell them, about the general idea of life after school, is to DO WHAT YOU LOVE. Don’t settle for anything less than being happy every single day of your life. You are the one who is in control and you are the one who has a choice to make. Why would anyone settle for the job that will get them by in life, over the job that will make them feel fulfilled and happy?
For me, this was becoming an entrepreneur. I could have fallen into any industry really, as long as it was creative. Creativity is what fulfils me. I chose the wedding industry because I love things that have a story to tell, I love things that are pretty (yes, That’s right!) and I love the opportunity to create. The wedding industry is my first home when I took the plunge toward completely changing my life, in the search of being happy. I actually work harder, work longer hours and as I first took the steps of starting my own business I was also making much less money. But guess what? I was bleeping happy!
Sometimes I still look around at all the lace, pink, pearls, flowers, etc. and think “I did it. I created a life that I love.” I look around from my office to my services or projects, I have surrounded myself with positive things that genuinely make me smile. Who could ask for more?
If you surround yourself with things that you love and you don’t take no for an answer, that entrepreneurial fire will ignite in you and something amazing will happen. It’s not always easy, it’s not always fun, but when you accomplish your goals you feel like you are unstoppable. That’s why I chose to become and entrepreneur. I no longer wanted anyone else to dictate my happiness and only I had the power to do something about it.
Do what you love, create the life that you love and don’t let anything stand in your way.